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Indonesian
Dr. Hendar is an Associate Professor of Management Science and a senior researcher at the Dept. of Management, Faculty of Economics and Business, Universitas Islam Sultan Agung (UNISSULA), Semarang, Indonesia. He was born in Brebes, 1963, and started his career in UNTAG 1945 Semarang as a lecturer and researcher at the Faculty. He has graduated from the Faculty of Economics and Business, Universitas 17 Agustus 1945 (UNTAG), Semarang, Indonesia in 1988 and continued his Master Degree in Dept. of Management, Faculty of Economics, Universitas Padjajaran (UNPAD), Indonesia in 1995. Then, he got his Doctoral Degree in Dept. of Management, Faculty of Economics, Universitas Diponegoro, Semarang, Indonesia in 2017 with cum laude.
In the faculty, Dr. Hendar is trusted to be Vice-dean for academic affairs since 2018 up to now. Besides his leadership role in the faculty, he successfully published his articles in many reputable (international and national) journals. He also received many awards in the fields of research, teaching, and community service. His teaching interest and research area are in Marketing Management, Entrepreneurship, and Cooperative Management. Also, in the field of community service, he has conducted some programs nationally and internationally.
| 1 | Hendar, Moch. Zulfa, Alifah Ratnawati, “Mulyana, Religio-centric Product Strategy on Marketing Performance”, Journal of Research in Marketing and Entrepreneurship |
| 2 | Mulyana, Hendar, “Market and Entrepreneurial Orientation on Business Performance: Role of Networks Innovation Agility”, Journal of Small Business & Entrepreneurship, Desember 2020 |
| 3 | Hendar, Ken Sudarti, Happy Rhemananda, “Online Customers Satisfaction on Repurchase Intention: Role of Mobile Shopping Perceived Customer”, CISIS 2020 |
| 4 | Mutamimah, Hendar, “Integrated Financial Technology Model on Financing Decision for Small Medium Enterprises Development”, Advances in Economics, Business and Management Research, Vol 115, INSYMA 2020 |
| 5 | L Kartikasari, Hendar, “Supply Chain Management Practice in Creative Industries”, Advances in Economics, Business and Management Research, Vol 115, INSYMA 2020 |
| 6 | Hendar, Alifah Ratnawati, Wan Maziah Wan Ab Razak, Zalinawati Abdullah, “Market Intelligence on Business Performance: The Mediating Role of Specialized Marketing Capabilities”, Journal of Intellegence Studies in Business, Januari 2020 |
| 7 | Mutamimah, Hendar, “New Integrated Financial Technology Model on Islamic Social Finance for Economic Development”, 7th ASEAN Universities International Conference on Islamic Finance 3-4 Desember 2019,UNIDA GONTOR. |
| 8 | Hendar, “Service-Dominant Orientation on Marketing Capability and Business Performance”, 7th ASEAN Universities International Conference on Islamic Finance 3-4 Desember 2019, UNIDA GONTOR. |
| 9 | Mulyana, Hendar, Moch Zulfa, Alifah, “Marketing Innovativeness on Marketing Performance : Role of Religio-centric Relational Marketing Strategy”, Journal of Relationship Marketing Vol. 19 No. 1, September 2019. |
| 10 | Hendar, “Religio-Centric Selling Strategy in The Relationship Between Market Sensing Capabilities and The SMEs Business Performance”, IJIBE (International Journal of Islamic Business Ethics), Vol. 4 No. 2, September 2019. |
| 11 | Hendar, “Mediasi Daya Tarik Fashion dalam Hubungan Keinovasian Produk dengan Kinerja Pemasaran”, Jurnal Ekonomi dan Bisnis, Vol 20 No 2, Juli 2019, pp 30-47. |
| 12 | Hendar, Ken Sudarti, Intan Masfufah, “Relational Selling Strategy on SMEs Marketing Performance: Role of Market Knowledge and Brand Management Capabilities”, Complex, Intelligent, and Software Intensive Systems 3-5 Juli 2019, The University of Technology Sydney UTS, Australia. |
| 13 | Tatiek Nurhayati, Hendar, “Personal Intrinsic Religiosity and Product Knowledge on Halal Product Purchase Intention : Role of Halal Product Awareness”, Journal of Islamic Marketing, 2019. |
| 14 | Hendar, Mutamimah, Indri Kartika, “Product Positional Advantage on Muslim Fashion Business Performance in Indonesia”, International Journal of Innovation, Creativity, and Change, Volume 4, Issue 4, Mei 2019. |
| 15 | Winarsih, Hendar, “Readiness Assesment Model for Creative Industries in Improving Competitiveness in Central Java”, European Research Studies Journal, Volume XXII, Issue 2, 2019, pp 384-405. |
| 16 | Hendar, Tatiek Nurhayati, “Religio-centric Fashion Advantage on Marketing Performance : The Role of Innovativeness and Customer Responsiveness”, Contaduria Y Administracion (Accounting and Management), Vol. 63, No. 4, September 2018. |
| 17 | Mutamimah, Hendar, “Islamic Financial Inclusion : Supply Side Approach”, 5th ASEAN Universities International Conference on Islamic Finance 13-14 Desember 2017, Jerudong Park, Brunei Darussalam, Vol 1, pp 324-333. |
| 18 | Hendar, Mutamimah, “Sharia Marketing Innovativeness on Marketing Performance Model”, 5th ASEAN Universities International Conference on Islamic Finance 13-14 Desember 2017, Jerudong Park, Brunei Darussalam, Vol 1, pp 324-333. |
| 19 | Gita Sugiarti, Hendar, “Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia)”, International Review of Management and Marketing, Vol. 7 No. 1, 2017, pp 529-536. |
| 20 | Hendar, Augusti Tae Ferdinand, Tatiek Nurhayati, “Introducing the religio-centric positional advantage to Indonesian small businesses”, Management & Marketing. Challenges for the Knowledge Society, Vol. 12 No. 1, Mei 2017. |
| 21 | Tatiek Nurhayati, Hendar, “Customer Interaction Management Capabilities on the Micro-Retail Fashion in Indonesia”, Journal of Relationship Marketing Volume 16, Issue 1, Maret 2017. |
| 22 | Siyamtinah, Hendar, “Meningkatkan Pembelian Ulang Melalui Kepercayan dan Kepuasan pada Pembelanjaan Online”, 2nd CBAM (Conference in Business, Accounting and Management), Vol.2 No.1, Mei 2015, pp 435-448. |
| 23 | Hendar, Zaenudin, “Orientasi Kewirakoperasian, Kewenangan Bertindak dan Kinerja Koperasi Jasa Keuangan di Kota Semarang”, Jurnal Ekonomi dan Bisnis, Vol. 15 No. 2, Juli 2013, pp 143-157. |
| 24 | Hendar, Moch. Ali Shahab, “Model Bauran Terintegrasi dalam Meningkatkan Peran dan Fungsi Rukun Tetangga”, Proceedings of Conference in Bussiness, Accounting and Management (CBAM) 2012 Vol.1 No.1 Desember 2012, pp 369-386. |
| 25 | Widiyanto, Mutamimah, Hendar, “Effectiveness of QARD AL-HASAN Financing as A Poverty Alleviation Model”, Economic Journal of Emerging Markets, Vol 3, No 1 , April 2011, pp 27-42. |
